Keywords - please, somebody find me!
The concept behind keywords ties directly into the Search Engines. Keywords are what people are typing into their search engine to find you (hopefully). They can be single words or long groups of words. It’s one of those things that is completely dictated by the searcher.
So, the key here is to get into the searcher’s head. This is really a 2 step process.
1. Figure out what keywords are being searched.
Use a tool to find out what words are the most searched on. You can do this in a lot of places.
Overture:
Choose ‘keyword selector tool’ on the right side and type in what you think people are using to find you.
WebCEO: You can download a free version of their software and use it to do keyword research. It is an EXCELLENT tool and I highly recommend it.
There are a ton of other tools out there, these 2 just happen to be my favorites.
2. Find out what WORKS!
That’s right, find your competition and look at their site closely. Start by checking out their metatags. You can do this by opening their home page, go to VIEW - VIEW SOURCE. The metatags *should* be at the very top of the page.
Of course, just because they’re using certain terms does NOT mean they’re working for them. But it does give you a good place to start.
Start making your list. Track the number of daily searches the word/term gets because that will come in handy when we’re analyzing them later.
How to narrow down and refine your keyword list.